ODI has a two-decade track record of creating breakthrough
innovations. Click the links below for more detailed information on
ODI and its track record.
ODI Case Studies
Microsoft
Innovating enterprise software management
Line 6
Breakthrough innovation in digital audio recording
Bosch
Creating the award-winning CS20 circular saw
Abott
Medical Optics
Award-winning service innovation
ODI Publications
What Customers
Want
By Anthony Ulwick
McGraw-Hill 2005
Turn Customers
Input Into Innovation
By Anthony Ulwick
Harvard Business Review, January 2002
Giving Customers a
Fair Hearing
By Anthony Ulwick and Lance A Bettencourt
MIT Sloan Management Review, Spring 2008
Customer-Centered
Innovation Map
By Lance A. Bettencourt and Anthony Ulwick
Harvard Business Review, May 2008 |
